Essentials to Having a Mobile-Friendly Landing Page.
According to research, almost half of the web traffic comes from mobile devices. It would, therefore, help to have a mobile-friendly page. Most preferably, you need to focus on your landing page as it the first page that your visitors see. You do not have to worry if you have no idea about having a mobile-friendly landing page. In this article, there are steps that will help you optimize your landing page. Discover more about the things you can introduce and the modifications you can employ on your landing page.
The best content is short, straight to the point and easy to understand. They should be shorter than the message on the homepage. Most visitors cannot stand a loading page with bulky contents. Different from the computer screens, the mobile phones might not allow for huge contents. For this reason, it would help to remove all additional information on the landing page.
You need to have one call to action. Loading pages are meant to show the significant value. But, it is much better if you have a key action. Visible and self-explanatory call actions tend to be more effective. For this reason, they should be simple and bring out contrast on your page. They should capture your visitors” attention upon the first glance.
You also need to speed up your loading time. If you have a long waiting time, there is a higher probability that you will have a higher bounce rate. Most visitors leave pages that have more than 3 seconds of loading time. Your site’s speed will rely on how many plugins you have and the size of the media. You need to remember that every procedure and the process you involve on the site will reflect on the speed of your website. You will benefit by having few active plugins and do regular tests on every page.
It will be best to choose uncomplicated media. You need to examine the images and video on the page. They have a high likelihood of slowing down the site, or making it seem disorganized. You need to ensure that images and videos are at the minimum, only upload them when it is a must. Choosing white space will create the impression of an organized website.
It is important to have mobile-friendly popups. Popups are used to attract more visitors. With this, you will benefit more if the popups are made to suit mobile use. It is best to confirm that the popups fit in the mobile landing page. This will guarantee visitors and easy time leaving the popups.
From what you have got to learn about designing a mobile-friendly landing page, you will need professional help in coming up with the best optimization. Click here for more information on guidelines and design tips.